(Recommended Audio - MP3 from OOPSLA.org)

This talk was given at the end of last year. It contains a lot of great information about creating passionate users for your application (and creating applications that you're users will be passionate about).

The speaker, Kathy Sierra, is the author/co-author of many of the successful "Head First" technical books. She is also one of my favorite bloggers. Unfortunately she left the blogging scene following problems with extensive online harassment and threats from a small group of crazies. Her blog Creating Passionate Users can still be read at headrush.typepad.com.